Few entrepreneurial spirits are brave enough to start a business from the ground up. The near-countless steps necessary to launch a company are laborious and, at times, tedious: building a website, creating a brand, getting a trademark, determining your business model, and learning to be a marketer and operations expert all at once. Not least of all, you must also build a sales and accounting system and keep your financial records in good shape.
This process is daunting for many adults. But imagine navigating these steps as a young adult and a minor – requiring adult support and a co-signature on ... everything.
Seventeen-year-old Eunique, who owns and operates Timeless Customs, a company specializing in custom-painted shoes and clothing, has been navigating these challenges since she launched her business at fifteen years old. Now, as the owner, artist, marketer, and influencer for her brand, she talks about these initial startup challenges as minor hurdles, instead focusing her energy on her dreams about continuing to grow her business. Eunique has designed shoes for Broncos players, millionaires, and even peers at school. She’s part creative artist, part business savvy, and fully successful, with two weeks between her and early high school graduation and numerous college credits already accumulated. And, Eunique is just getting started. Her dream is to attend college out of state and work in private equity with an emphasis on real estate.
